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Cookies policy


This Cookies Policy objective is to make you aware of the procedures we perform for the collection, through cookies, logs or other monitoring technologies, of the information provided when visiting Rent – Gutiérrez Group ( website, hereinafter the “Site”.

By accepting or setting cookies according to your preferences, you will be consenting to the use of cookies under the conditions established in this Policy. Our company may modify this Policy based on legislative requirements or to adapt said policy to the instructions issued by the Superintendency of Industry and Commerce. We recommend that you review it periodically.

The cookies that we classify as our own are essential to be able to browse our Site in a normal manner. However, you have the option to disable and delete cookies in your preferred browser.

If you block cookies in your browser, you will be able to continue browsing the Site, but some services may not be available, and the browsing experience may be limited.


PARADISE VALLEY SAS, with registered office in Medellín, Antioquia, Republic of Colombia, identified with NIT 901.039.644-0 (hereinafter the ” Personal Data Treatment Responsible Party”), will be the legal person with whom you enter the legal business. As Personal Data Treatment Responsible Party, it will process the personal data obtained through “cookies” that are provided through the Site in accordance with the current provisions, established in Colombian legislation on personal data privacy and protection, especially by the provisions of Law 1581 of 2012, Decree 1074 of 2015 and the Personal Data Treatment Policy published on


A cookie is a small piece of text that websites you visit send to the browser and which allows the website to remember information about your visit, such as your preferred language and other options, to make your next visit easier and to make the site more useful to you.

Cookies play a highly important role and contribute to a better virtual browsing experience. Additionally, they are associated only with one code (ID) that identifies the device and/or browser you use on each visit, so they do not provide references that allow other user personal data to be deduced.

Cookie settings can be changed at any time. Below, we provide you with more information about the cookies used in and how to manage your settings.


By connecting to the Site through a browser, cookies may be installed on your device to recognize the device used, ensure the use of the Site during the valid period of the cookies, and collect information about Site access.

While browsing, you may receive cookies on your device that are sent from different sites or servers (also called “third parties”), which contain certain elements (such as images, maps, sounds, specific links to pages on other domains) existing on the Site. In this regard, there may be:


Session: Collect session information. They are temporary and disappear when you end the session. They help analyze traffic patterns on the web to adapt our services to such.

Technical and functional: Collect the information of a user identifier per session and the necessary parameters to browse. These are strictly necessary to browse and to use its different options or services.


Analysis.  Google Analytics: Collect information on the type of device from which you enter, browser used, web access origin, browsing activity and search terms utilized. They are used to analyze browsing habits, with the aim of optimizing the functionalities and Site’s technical and operational maintenance and guaranteeing the best possible service.


These cookies are essential for the use of the Site, in the sense of making the registration process easy, as well as allowing you a faster and safer access to the selected services within Rent – Gutiérrez Group (


Using functional cookies, it is possible for our company to customize the services offered at, providing you with information that is or may be of interest to you, based on the use you make of the services and the specific pages you visit at


Through analysis or performance cookies, our company can carry out different analyzes and studies of the collected information, to improve the services offered.


Our company, through the use of these cookies, may deliver advertising that it deems could be of interest to you, according to your current or past preferences and behaviors within

SOCIAL MEDIA EXTENSIONS contains extensions for social networks or social network plug-ins (for example, Instagram, Facebook, Twitter, etc.).

When accessing a virtual page that contains a similar plug-in, the internet browser connects directly to the servers of the social networks and the plug-in is displayed on your screen.

Even if you are not registered on social networks, sites with active social network plug-ins or social extensions can send data to the networks. Each access to will set a cookie with a code through an active plug-in or extension.

Considering that your browser, in each connection with a network server, sends this cookie without a request, the network could create a profile that remembers the websites you have visited. In this case, it is possible to link the encoding to a person, for example, when you connect to the social network.


The most popular browsers have setting options and security features that allow you to avoid the installation of cookies and/or other browsing data collection systems on your device. You can set  your browser up to reject cookies, but this could block certain functionalities or limit access to some content on our Site.

To disable the installation of cookies, you can refer to the following steps in the “Help” sections of each browser websites:

  • Internet Explorer: Tools -> Internet Options -> Privacy -> Advanced. For more information, you can refer to Microsoft support or browser Help.
  • Firefox: Tools -> Options -> Privacy -> History -> Custom Settings. For more information, you can refer to Mozilla support or browser Help.
  • Chrome: Settings -> Show advanced options -> Privacy -> Content settings. For more information, you can refer to Google support or browser Help.
  • Safari: Preferences -> Security. For more information, you can refer to Apple support or browser Help.


These Policies only apply to the cookies used by the Personal Data Treatment Responsible Party. Advertisers and allies may have their own cookies that are not controlled by our company.

Google Analytics cookies can be rejected according to the procedure indicated by the provider in the following link

Google Analytics Browser Disabling Plugin Download Page

Therefore, the use of the Site without rejecting these cookies implies your consent for the processing of your personal data by Google, limited to the ways and purposes indicated above.

To consult Google’s privacy policy, you can visit the following link:

Privacy Policy – Privacy and Conditions – Google


Personal data possibly collected through cookies will be treated in accordance with the provisions of Law 1581 of 2012, Regulatory Decree 1074 of 2015 and the Personal Data Treatment Policy. In them you can find your rights and the channels to file requests, complaints, or claims.

The Policies can be consulted at the following link:


This Policy comes into effect on the date of its publication.